WWD Social Media Editor
Mikahila Bloomfield Linder, WWD Social Media Editor
Established visual brand identity for WWD's Instagram team to execute; implemented content strategy that highlights news analysis and exclusive access WWD has to the industry's business leaders and cultural newsmakers.
Penske Media Corp. Journalistic Excellence & Creativity Award [October 2023]
Earned the Fairchild Media Group Editorial Award [June 2023]
Created the first Brand Guide for WWD social media team, implemented across global coverage team, establishing a brand identity for WWD's Instagram feed
Achieved 16+million Reach March 2023 compared to 10 million Reach October 2023 [Fashion Month Coverage]; increased reach by decreasing posting frequency and improving content quality and focusing on target audience and community management
🎞 Debuted post-production graphics for WWD digital covers, introducing WWD Digital Covers for Instagram Reels format
🎤 Coordinated with external press officers to produce social-first video content; conducted video interviews with talent including Olivia Wilde, Jeremy O. Harris, Pharrell Williams, and Christian Louboutin
Mikahila Bloomfield Linder, WWD Social Media Editor—Solved the problem of promoting celebrity covers by using video editing skills to create engaging Instagram Reels.
